Forbes

The Hidden Revenue Engine: Loyalty Programs Are More Than Just Repeat Business

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...
CMS Wire

What Customers Really Want From a Loyalty Program

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...
CMS Wire

Loyalty Marketing 3.0: 8 Transformative Ideas Defining NextGen Loyalty Programs

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...
Business Wire

Global Loyalty Programs Market Intelligence Report 2024-2028: Coalition Loyalty Programs Gain Popularity, Offering Consumers Shared Rewards Across Multiple Brands ...

DUBLIN--(BUSINESS WIRE)--The "Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...
The Conversation

Loyalty programs may limit competition, and they could be pushing prices up for everyone

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens. New ...