Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...

With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.

DENVER, May 19, 2025 (GLOBE NEWSWIRE) -- Strategus, a pioneer in data-driven Connected TV (CTV) advertising, today announced the launch of its innovative Social Signal CTV Targeting solution, powered ...

As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...

For years, the story of connected TV (CTV) has been framed as a migration — ad dollars shifting from linear to streaming as audiences move en masse. That’s still true. But the real story in 2025 isn’t ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into ...

Network18 achieved 2.5 billion CTV views in 2025, registering a 26% year-on-year increase, reflecting deeper audience engagement, and longer watch durations.