A tech entrepreneur turned philanthropist funding natural product clinical trials, Thorogood experienced firsthand the challenges in generating the kind of health data needed to drive personalized ...

Apple Intelligence could have been the company’s new ‘Think Different’ moment. Instead, it’s using AI to think for us. In 1997, Apple unveiled its constitution: a black and white commercial that dared ...

Chess grandmaster and AI thinker Gary Kasparov shares this Picasso quote from 1968 at Northeastern University. Have we seen this movie before? The year was 1997. The internet boom was beginning to ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Aside from the sheer marvelousness of its execution, “Think different” still stands as a model of a brand connecting at a deep, powerful, and personal level with its audience. It has also become a ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Apple built its empire and legacy on innovative technologies and developments, as well as an instantly recognizable design language. The company even uses the phrase “Think Different” as a key part of ...

Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...