It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Twitter — hot on the heels of the launch of its app for influencers, Twitter Engage — has today released yet another standalone application: Twitter Dashboard. The new service, available on both web ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

I’m impressed by the new Twitter analytics dashboard but I’m also a little concerned about what it might do to the way we tweet. Among various charts and graphs, the dashboard – currently available to ...

In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs ...

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A month ago, Twitter opened up its analytics dashboard to a select group of verified users and advertisers. If Twitter is a performative platform (and it is!), it would tell you how well your ...