The UFC has renewed nutritional supplement company Thorne Health in a sponsorship deal endemic to the fighting space.

UFC, part of TKO Group (TKO), together with Monster Energy (MNST), announced a multiyear renewal of their partnership in which Monster will ...

Dana White has refused to entertain rumors that he will retire from the UFC. White is the current CEO of the organization, ...

Dana White reveals he bought the billion-dollar rights for UFC merchandise for more than it cost to purchase the MMA promotion entirely.

Running the UFC with an iron fist since 2001 and with his official title adjusted to CEO instead of president in 2023, Dana White has no plans of slowing down any of the businesses he has committed ...

UFC’s ultimate broligarch on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he ...

Being a great fighter doesn’t always translate into becoming a star in combat sports. The UFC brand sells itself at this point but MMA as a whole needs stars in order to really thrive and ...

UFC fighter Mitchell denied the holocaust happened and took aim at both the LGBTQ+ and Jewish communities during the first ...

He’s actually reinvesting in the sport, and I find it interesting,” White said The UFC brand has been praised for making the best possible match-ups. It has also built a sustainable company ...

UFC fighter Sean Strickland has provided an update on his brand new look as he prepares for his UFC 312 main event this ...

White called the current state of the UFC "very inspirational" in an interview with Mark Bouris, saying he greatly appreciates the smaller brand values (finding future champions, freedom of ...