A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line ...

A new advertisement from Razer is making the rounds on TikTok and proving, yet again, that old-fashioned sexism in gaming is ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for the first time with next year's Halo: Campaign Evolved, the company confirmed it is testing a ...

The game in question was a casual, IAP-heavy title, where only 9% of total revenue came from ads. Rewarded video was the sole ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon When Sony Santa Monica ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Sen. John Cornyn's latest attack ad is a Texas fair-themed video game that lets players hurl dunk tank balls at his political ...

Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...