To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

The path to building a loyal customer base in the QSR sector has become somewhat jagged since the pandemic hit. What brands might have perceived as important, before everything went digital and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...

We all like to feel as if we're being personally catered to, that someone understands and cares about our needs. But what happens when programs start guessing what we want? On the Web, rather than ...