A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Research on "silent abandonment" shows how damaging uncertainty around patience and drop-offs can be; if silence appears at ...

Conversational AI makes the trip planning process easier, while agentic AI elevates the process closer to the purchase path.

None of us could have predicted where the global pandemic would take us, but the year 2020 created more digitalization than the past decade. Today, small and large enterprises are finding themselves ...

The more persuasive a model is trained to be, the higher the likelihood that it'll hallucinate, researchers find.

What’s happened? Fitbit Premium users are getting a game-changing, AI-powered fitness coach that transforms the app into a conversational fitness companion. Why is this important? Alongside the new ...

Silverback AI Chatbot has announced an expanded emphasis on its AI Assistant feature, reflecting the growing role of ...