Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. When it comes to customer experience (CX), a term you often hear ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing professionals love buzzwords. Have you been asked about your ICP, or ideal client ...

To untangle these questions, marketers took a step back and broadened their view of the entire customer engagement. By understanding the different phases through which a given customer type would ...

Bonnye Hart, senior director of customer success and digital engagement services at Granicus, has said mapping the citizen journey could help government agencies identify the needs and motivations of ...

Discover the stages of the buyer's journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process. A buyer journey is a sales process from ...