The main difference boils down to ownership versus access. When you buy a product, you own it. When you use a service, you’re paying for the right to use something, often for a set period, without ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. If you’ve ever used online software like Dropbox, Slack, or ...

It’s probably not that controversial to say things are changing quickly. The promise (or the threat) of artificial intelligence is roiling the media, upending traditional ways of doing business, and ...

Software. As AI agents replace human users, discover how outcome-based pricing is saving giants from the SaaSpocalypse.

In recent weeks, a range of large “software-as-a-service” companies, including Salesforce, ServiceNow and Oracle, have seen their share prices tumble. Even if you’ve never used these companies’ ...