Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...
Marketing success can often be difficult and hard to understand. Successful business marketing can often be elusive, but every leader knows that good marketing is essential for continual business ...
Bain Capital is in late-stages talks to sell Kantar's PR division for more than $100 million, sources said. Bain acquired 60% of Kantar from ad giant WPP in late 2019. Sources said the PR division has ...