We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve got to try our new favorite Italian restaurant.” Or “See these shoes? They're the most comfortable shoes ...

Do you want people to talk about your brand? Do you want buzz for your products on social media and visibility on e-commerce? Based on my experience, with a couple of marketing decisions, brands can ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this type of word-of-mouth ...

Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it's not new, so ...

Word-of-mouth marketing is such an important marketing tool, as this kind of recommendation usually comes from friends, family or colleagues. Because of this, word-of-mouth marketing is one of the ...

As customers’ increasingly control the marketing messages they are exposed to through preference services and email filtering, the marketing industry has turned its focus to word-of-mouth marketing on ...

Opinions expressed by Entrepreneur contributors are their own. Word-of-mouth marketing was the very first type of marketing, and it remains the most powerful for SaaS companies even though many have ...