Bethenny Frankel claims Meghan Markle's rebranding struggles stem from a lack of authenticity and confusion about her public image.

It’s hard for people to be authentic when they’re not really sure on their own who they are or what it is,” Frankel said of the Duchess of Sussex.

Bethenny Frankel reflected on Meghan Markle’s latest rebrand and shared her theory as to why some consumers aren’t buying into it

Bethenny Frankeltook to TikTok on February 20 to slam Meghan Markle’s lifestyle rebrand, claiming her “lack of identity” is “turning people off.” Meghan recently revealed she was going to rename her American Riviera Orchard company to As Ever.