New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.

Black Friday has become some sort of unstoppable monster that grows larger every year. We get that for some people, Black Friday is an irritating event that floods their screens with ads for sales they don't want or need.

It’s no surprise that the Google Pixel phone is on offer now that Black Friday is upon us. The company’s own store has just launched price cuts of $150 of the Pixel 9 and Pixel 9 Pro. But if you’re in the market for a new phone from Google, Amazon’s prices match or outdo Google’s, including for higher-capacity models.