The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated Mar. 22, we look at whether the latest album from one of the century's greatest pop stars will return her to the top of the chart for the first time in five years.

The idea of big fun suggests the existence of little fun, and Lady Gaga is now the kind of pop star who can do both. “Just Dance.” Meat dress. Being carried down the red carpet at the Grammys inside an egg.

“Mayhem” puts the lie to that idea: Brash, squirmy, full of detailed grooves and expertly crafted hooks, it’s a winning reclamation of her trademark sound — her best since 2011’s “Born This Way” and precisely the album you’d want her to drop before headlining Coachella, as Lady Gaga will do next month.