College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

NCAA Under Fire After Deion Sanders Advocates for NIL Cap in College Football originally appeared on Athlon Sports. The NCAA ...

He's repped Brock Bowers, Ladd McConkey, Malaki Starks, Stetson Bennett and now Gunner Stockton. Here's why Georgia football ...

Beau Pribula shared is plans for investment, as well as his strategy, with his NIL dollars after landing a notable deal at ...

Army head coach Jeff Monken reveals his problem with the current state of college football as programs navigate transfer ...

The College Football 26 video game dropped this week, resulting in a significant payday for NCAA student-athletes. Each ...

Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the ...

NIL has completely changed the landscape of college sports. Football players, in particular, are reaping the benefits of a ...

Here's why Ohio State has a fake running back named Jayson Ball and real running back named Bo Jackson, but not that one, in ...

Colorado Buffaloes coach Deion Sanders took the stage at Big 12 media day in Frisco, Texas on Wednesday. Coach Prime was asked about his thoughts on the current ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...