Segmenting clients and prospects can be a useful tool to help you effectively communicate with the various groups you want to reach. Tailoring messages and communications channels to each segment is ...

Mainstream capital markets provide a range of options for investors – senior debt, subordinate debt, convertible notes, and loan guarantees were all developed to cater to the various investor segments ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

To segment a market, you divide your potential customers into different groups. Millennials, Generation X and baby boomers, for instance, or fans of thrillers, paranormal romance and horror. Then you ...

At Axial Financial Group in Burlington, Mass., clients are divided into three groups: A, for those with assets under management of $1 million or more; B, $500,000 to $1 million; and C, less than ...

It’s (long past) time to put the era of One Size Fits All enterprise computing behind us.Providing workers with Standard Issue™ devices and software represents an antiquated paradigm. Instead, ...

Opinions expressed by Entrepreneur contributors are their own. When you sit down at your computer after a few hours of work, you may often find yourself digging into your laundry list of emails and ...

Better malaria control might come from segregating household sleeping arrangements, according to a new study. The researchers found malaria eradication related more to household size than to a country ...

Add articles to your saved list and come back to them any time. It’s dizzying to watch Faith Dickey crouching on the highline above the Colorado river 300 metres below. Then the 32-year-old stands, ...

The move, which the officer in Rochester, N.Y., called “segmenting,” is normally used to subdue a person, but Mr. Prude was already shackled. By Michael Wilson The images of police officers in ...