As viral marketing stunts go, there’s a somewhat meta feel to cramming the cast of Severance into a glass box at New York City’s Grand Central Station. Adam Scott, Patricia Arquette, Britt Lower, Zach Cherry,

Ben Stiller, who directs the series, shared photo and video from the scene on Twitter/X — series stars Adam Scott, Britt Lower and Zach Cherry appeared in character inside a glass-walled office at Lumon Industries.

According to the New York Post, for around two and a half hours, starting at 4:30 PM, they remained in character, much to the amusement of the commuters. It was an unusual and captivating promotional stunt, bringing the world of Severance directly to New York ‘s busiest transit hub.

Adam Scott, Britt Lower and Zach Cherry all appeared as their 'Severance' characters for the pop-art. Ben Stiller was on hand for pictures.

Lumon employees are taking a retreat into the outie world. It’s been a long time since we’ve seen Apple TV+’s hit thriller Severance back in the mainstream after its first season wrapped up three years ago.

Stars Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman and Patricia Arquette all appeared at the New York City station on Tuesday, Jan. 14