Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...