Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk ...

In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the ...

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its ...

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its ...

AppLovin's stock popped Wednesday on the news it plans to offload its entire apps business at a $900 million asking price by ...