A new metric, Attention Per Mille (APM), has been introduced to quantify how many seconds of attention an ad garners per ...

Popeyes has made its Mumbai debut as part of its ongoing national expansion. Gaurav Pande, Executive Vice President and ...

As part of its safety efforts, the platform is introducing new in-app features. One update will display a safety overview ...

With over a decade of experience, Pande is expected to oversee B2B marketing, strategy and business development to his ...

Before serving as Head of Operations at VML Enterprise Solutions (India), Patel served as the Senior Vice President, MarTech ...

Before joining iProspect, Shetty held several roles across the digital marketing and insurance sectors. Most recently, he ...

According to the agency, the division has already begun engagements with clients, including both legacy brands and startups ...

The deal is expected to bring all matches from the USTA Billie Jean King National Tennis Center to Indian audiences via the ...

Is your festive campaign too early, too late, or just right? Experts reveal how getting the timing right can unlock stronger ...

As part of the campaign, the company launched an AI-powered microsite. The site allows users to create business posters and taglines featuring Jasprit Bumrah.

The ad features a silhouetted reveal of the Pixel 10 Pro set to Dr. Dre’s The Next Episode, using voiceover to call out Apple’s delayed AI rollout while locking in a definitive August 20 launch.

Maaza's campaigns combined the digital-first and emotional approach to connect to their consumers through an AI-based video generator and personalised packaging for them.