Matcha’s vibrant green color and smooth, frothy texture are the result of centuries of refinement in tea preparation techniques, which began in China and were perfected in Japan. In recent years, no ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

As the consumption and production of matcha has grown globally, there is a matcha shortage within Japan. Soon the consumption ...

Matcha mania’ shows no signs of slowing, with global demand pushing supply chains to the brink. It’s marked quite the rise ...

Looking to try matcha for the first time or already an avid matcha drinker? Here is a review of all of LMU’s iced matcha ...

Jillian Kubala, MS, is a registered dietitian based in Westhampton, NY. Jillian uses a unique and personalized approach to help her clients achieve optimal wellness through nutrition and lifestyle ...

Hojicha integrates tradition with contemporary elements, providing the much-needed plug to the existing tea market. In a ...

The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures. Matcha’s vibrant green color and smooth, frothy texture are the result of ...