Meta and Ignite Visibility present a new conversion API gateway solution In this free webinar, you'll learn how CAPI can collect the data you need to maximize your ad performance.

Those insights can be used to optimize budget allocations on the platform in question. Yahoo DSP’s conversion API, for example, is effective for optimizing campaigns on Yahoo media. Meta’s CAPI, ...

Optimization And Monitoring Once you’ve set up your conversion tracking correctly, it’s essential to allocate time to analysis and optimization. Various key performance indicators can help.

Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.

Despite Chrome's cookie deprecation turnaround, a CAPI strategy remains crucial for brands advertising on platforms like Meta, LinkedIn and Snap.

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ad ...