I also love the hydrating lipstick from Maybelline. For more of a tinted lip oil, check out the one from Milani. I just had to grab that one for myself! e.l.f has so many good options to add a rich ...

e.l.f. Cosmetics, launches “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their ...

Drag icon Heidi N Closet shares her top E.l.f. products and stars in a new campaign with Matt Rife, defending your wallet from overpriced beauty.

E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...