Building up a healthy email database is essential for keeping your prospective customers warmed up and ready to buy. In fact, one fifth of marketers say their business’ primary revenue source is ...

Your customer database is the best marketing tool you have (you do have one, right?) to track your customers interests. It’s your key small business marketing asset — but only if you treat it right.

“The marketing database passes data back to the operational database,” Hughes says. “It may advise the operational database on which segment each customer has been placed in, which may lead to ...