If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase ...

When you think “keywords,” you probably think “SEO” (search engine optimization)—and you’re right. Keywords are search terms that help people find what they’re looking for online. But in the job ...

Years ago, jobseekers would mail resumes to potential employers or stop by to drop them off in person. They’d rely on a unique format or high-quality paper to "wow" a recruiter. Today, things are ...

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever ...

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. A good content marketing strategy should already be ...

Using Google's Keyword Research tool, you can estimate how much traffic you might receive from common search terms. Start by brainstorming a list of keywords you want to target and perform some ...

Before your resume is read it first has to make it to the hiring manager, the odds of which may lengthen if the company uses resume-screening software. Commonly known as applicant tracking systems, ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

SEO, or Search Engine Optimization, isn’t just a way for companies and individuals to improve their standing in search engines like Google. It can also be a good way for the clever job seeker to get ...

The first step is to select a clip in the project timeline. Once a clip is selected, simply right click on the clip and select Reveal In Browser. This will highlight the clip you selected in the Event ...