As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the ...

But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured.

Data collected from the measurement of water, rainfall, snow and ice is used to identify potential heavy rainfall, flash ...

The measurement is normalized to one UI of the data stream, eliminating the multiple period problem. One more step is needed to measure the SSC.

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...

This article introduces a rapid method for evaluating data quality that business teams can easily use. We will review the key metrics of data quality and how to measure them using two ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue ...