But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

Data and digital technology are crucial for nonprofit work. They can drive innovation, improve operational efficiency, and increase mission impact. But greater adoption requires investment, capacity ...

The measurement is normalized to one UI of the data stream, eliminating the multiple period problem. One more step is needed to measure the SSC.

As of September 1, Nielsen’s Press Policy outlines that all press claims by broadcasters, networks and streamers should be ...

Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the ...

Cinemark Theatres on Tuesday said it extended its deal with data analytics and measurement provider EntTelligence. The deal enables EntTelligence to deploy its platform, which provides detailed ...

Get access to all campaign measurement data: While there may be relationships to site referrals and the number of impressions, it is much more effective to see how the campaign actually influenced ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...