Importantly, rejecting the null hypothesis does not prove the alternative hypothesis; it only indicates that the data are unlikely if the null hypothesis were true. APPLIED EXAMPLE: Research Question: ...

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences.

Harvard evolutionary biologist Daniel Lieberman is the co-author of new research on the "active grandparent hypothesis." Essdras M Suarez/The Boston Globe ...

In his popular series, Andrew Vickers, PhD, discusses the null hypothesis, using surgical infection rates to demonstrate a problem in interpretation.

MSE PhD Research Proposal Two Types of Research Proposals Exploratory "We think we can make something better or find out what is going on in this interesting area if we try a bunch of things and apply ...