The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...