Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

Predictive analytics software can augment analysts’ capabilities and help leaders make more informed decisions.

Predictive Web Analytics merges SPSS's data mining and predictive modeling solution, Clementine 7.0, with the NetGenesis 6.0 Web analytics platform.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.

The capability is part of a new release of IBM’s SPSS Modeler text mining and analytics software, which also allows customers to parse information from social media sites and feeds.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

Harnessing Predictive Analytics for Cyber DefencePredictive analytics applies data mining and machine learning to discover patterns and forecast future occurrences. In cybersecurity, that means ...

The belief that predictive analytics—data mining, statistical modeling, and machine learning—can accurately forecast trends, behavior, and future outcomes based on historical data is a fallacy ...

Predictive data and advanced data-analytics have been effectively applied in a variety of industries. They are helping to improve the performance of both business processes and individual assets.