New Xbox CEO Asha Sharma is reportedly looking at ways to reduce the cost of Xbox Game Pass, including new lower-priced or ad ...

The report also includes a vote of confidence from Netflix co-CEO Greg Peters, who apparently “kicked around ideas” with Sharma about ways to evolve Game Pass, including bundling it with Netflix. The ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Remember Microsoft's late 2024 'This is an Xbox' ad campaign? The one that proved pretty controversial amongst long-time Xbox fans? Well, despite the marketing slogan cropping up multiple times since ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

The shake-ups at Xbox are continuing, but this time, there's the possibility of something free on the way, with an ad-supported tier of Xbox Cloud Gaming coming at no cost. That's according to a ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...

Microsoft's latest advert showcasing the capabilities of its Xbox One console isn't so good for people who have already bought one. The advert features the hot phrase "Xbox On," which is inadvertently ...