The decision comes just days after the feature was introduced on Meta platforms. A large uproar came immediately from some industries, including Hollywood.

Meta is discontinuing an AI feature launched this week that allowed users to generate images using public Instagram accounts.

Meta launched then pulled a feature letting anyone generate AI images of public Instagram users who were opted in by default.

Just days after a introducing new feature allowing users to create AI-generated photos, Meta has already shut it down following backlash.