WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

Ad Age's crossword puzzle for October 31, 2025.

Happy Friday, and welcome back to Agency Brief. This week, we’ve got the scoop on Raymour & Flanigan’s media review, plus a ...

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

WPP now expects a steeper drop in 2025 revenue than it previously anticipated.

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

CMO Alex McArthur unpacks the meal-kit brand’s refreshed creative approach, which echoes old Harmon Brothers spots.