With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many ...

Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and ...

In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s ...

For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by ...

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on ...

It’s been about 14 years since martech emerged, and in that time, companies have spent billions trying to capture its transformational promise. Some have succeeded, but many can’t get it to deliver ...

Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that instinct is no longer working? In the ...

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

March 26th 2019: Virginia Governor, Ralph Northam speaking in front of Alexandria City Hall. Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go ...