AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...

AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...