The Parliamentary Office for Science and Technology (Post) has appointed Dr Lauren Sullivan, Labour MP for Gravesham, as ...

Snack food company Lay’s produced the best rated advert of this year’s Super Bowl, according to creative effectiveness ...

The UK Statistics Authority has named Peter Barron, Professor Mairi Spowage and Dr Sarah Walsh as non-executive directors.

Wayfinding technology company Situm and customer experience management business HappyOrNot have signed an agreement to work ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Television audience measurement body Barb has collaborated with media advisory firm MediaSense and AI data cloud business Snowflake for a cloud-based system for storing, processing and distributing ...

Young men and women are increasingly diverging in voting patterns, political views and along cultural lines, as research by ...

January saw the biggest fall in perceptions of retrospective business activity since the beginning of the pandemic, according ...

Behavioural science insights agency Beesy has appointed James Arnold as research director and Zoé Ziani as senior behavioural ...

Technology platform Outbrain has completed a $900m acquisition of advertising platform Teads and has adopted the latter ...

Mike Follett, chief executive officer at Lumen, said: “We are delighted that Ben has decided to join the business as he is an ...

Out-of-home audience data body Route has appointed Ipsos and Adwanted to collect, process and output audience data for Great ...