YouTube's shift to Shorts comes from fear and greed. After its ad revenue declined due to competition from TikTok, Google ...

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic, more marketers are ...

Backlash hits TikTok, YouTube Shorts, and Instagram Reels as attention spans shrink, microdramas rise, and streaming fights ...

In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular ...

YouTube is giving more creators more opportunities to make money in an apparent bid to compete with TikTok. The Google-owned company announced at Tuesday’s “Made on YouTube” event that it’s lowering ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved video ...

A new survey suggests that young consumers who use social media to learn about complex financial topics may be savvy enough to understand the pitfalls. According to the survey by WallStreetZen, 76% of ...

TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...