Each year has focussed on different aspects of Amazon’s business practices, with some specifically targeting chief executive Jeff Bezos. Demonstrators have previously projected ‘pandemic profiteer’ onto his mansion after his personal wealth grew by more than $65 billion during the covid pandemic.

At Amazon's giant warehouse on the outskirts of Manchester, men, women and robots work together to deal with the massive surge in orders that Black Friday inevitably brings. A few miles away in the city centre, staff at independent emporium Afflecks brace themselves for a dip in trade.