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Marketing consultant Adel Al-Borky argues that big tech’s platforms and messaging have infected our thinking, seducing us ...

While much of the industry chases attention through big sponsorships and aggressive growth campaigns, Gurhan Kiziloz has ...

On Setlist.fm, users track what songs artists play at concerts (and more). The availability of so much data has changed the ...

From reshaped teams without a CMO to growth in performance marketing and social media, the hiring landscape for marketers ...

While 90% of B2B marketers say financial literacy helps build the case for investment, just 27% describe the CFO as a key ...

We caught up with Scott Sutton, media director at CKE Restaurants, at the ANA Masters of Marketing Conference 2025 in Orlando ...

The insights were eye-opening‭: ‬most agencies‭, ‬she realised‭, ‬offered influencer marketing as a drop down on the menu and ...

IBM is entering a crowded and rapidly evolving market of small language models (SLMs), competing with offerings like Qwen3, ...

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to ...

A seasoned marketing executive takes the reins at a newly merged promotional products powerhouse, bringing a track record of ...