Hydration is key for soft, naturally pink lips. Drink plenty of water and avoid licking your lips, as this can dry them out. Apply a moisturising lip balm with shea butter, almond oil, or beeswax.

"If I had to pick only one lip color to bring with me on a desert island, I'd pick this one," writes one reviewer.

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Whether you're looking to draw more attention to your lips, or just polish up your go-to lipstick look, there are plenty of ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Katie Okamoto and Daniela Gorny Following a pattern of security incidents, we ...

Whether you’re a die-hard beauty supply hoarder or you stick to old faithfuls in your everyday personal care routine, you’ll ...

For a limited time — and only at two stores — you can score the luxe-looking shade, plus its softer, sister shade Pink Honey, ...

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