The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

As we enter 2026, LEGO has dropped eight Star Wars sets with new droids, starships, and action playsets across various price ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

Just be aware that this BB-8 model is much smaller than the one Lego released back in 2017. The new BB-8 ( model No. 75452) ...

Lowkey, the LEGO video games from Traveller’s Tales have been among the best licensed games for 20 years. They somehow manage to perfectly reflect both the joy of playing with LEGO and the inherent ...