All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

Purpose-built for Pharma, ciATHENA MMM redefines Marketing Analytics. The use case generates actionable, persona-driven ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...

Intelligent automation is the key to delivering the value that advertisers require to unlock bigger budgets and retail ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

If you are planning now and looking to make your business more resilient in 2026, dig into these 9 frameworks: This pyramid-shaped model begins with asking questions from the perspective of the ...

The study, The True Cost of Trust in Marketing Measurement, surveyed 196 U.S. marketers and found that while most (62%) have some confidence in their performance metrics, more than half (54%) reported ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...