Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

Polestar will add an electric four-door grand tourer to its lineup later this year, before expanding with another compact SUV later this decade.

It'll be the brand’s first vehicle built on the Old Continent, as governments put pressure on Chinese auto production.

T he new Polestar 3 electric SUV is slightly larger than the ubiquitous Tesla Model Y and pretty much the same size as the 2026 Rivian R2, but the trio will naturally be cross-sho

Polestar didn't share any timeline on when the new 7 will arrive or many other details, besides that it's a "a premium compact SUV". It will be built in Europe and move the brand