Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

Italian brand Macron has produced high-performance sportswear along with huge growth since being taken over in 2004.

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

Nike launched fewer running shoes in 2024 than competitors like Brooks and Asics. It's going to have to catch up this year.

John Donahoe’s leadership was looking increasingly untenable, and with his ouster the brand can’t afford to lose more than it ...

Judas Priest singer Rob Halford tells the story behind the band's top 20 UK hit from 1980, Breaking The Law. Carrie Underwood ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

Welcome to SNX DLX, your weekly roundup of the best sneakers to hit the internet. Nike’s release strategy this year is an ...

How has a company with nowhere near the name recognition, flashy marketing muscle, or gigantic revenues of Adidas or Nike continued winning market share in the super-competitive athletic and ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...