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The overhaul for the company's top-selling snack brands comes as Health Secretary Robert F. Kennedy Jr. pushes Americans to ...
The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a simple ingredient list and a lack of ...
Americans are seeking out more high-protein food options, which is benefitting established companies like General Mills as ...
PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...
PepsiCo on Tuesday rebranded Aunt Jemima as Pearl Milling Company. The Aunt Jemima brand, usd on pancake mixes and syrups, was based on racial stereotypes. Pearl Milling Company products will hit ...
With cola ingredients under fresh scrutiny, Pepsi says it’s ready to meet demand for sugar-sweetened sodas, but will ...
Although the rebrand is new, the Pearl Milling Company was founded in St. Joseph, Missouri in 1888 – a year before Aunt Jemima. The company is said to be “the originator of the iconic self ...
Pepsi spends $1.2 billion on this rebrand, with the logo alone costing $1 million. We can't figure out why. ... While the product itself was doomed from the start, ...
PURCHASE, NY. – Pearl Milling Co. is the new name of the Aunt Jemima line of products from PepsiCo, Inc. The company announced plans to rebrand the line of pancake mixes, syrups and other ...
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The Financial Express on MSNWhen rebranding goes wrong: Case studies from across the globe
Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...
PepsiCo Inc (NYSE: PEP) announced Tuesday its Aunt Jemima brand pancake mix and syrup products will soon be sold under their new name, “Pearl Milling Company.” In a press release, PepsiCo said ...
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