Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.
A new open protocol is teaching AI agents how to talk to each other, promising to make digital advertising faster, smarter, ...
The Observer has signed a partnership deal with Particle, an AI-powered news platform which summarises reporting from various ...
On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners and ...
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Gulf Business on MSN
The Trade Desk’s Terry Kane on the need for data-driven, transparent advertising
The digital advertising ecosystem is moving from a cookie-driven model to one rooted in consent and transparency, says The ...
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders. Read ...
A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open ...
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