Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

FORT SHAFTER, Hawaii — The state of Hawaii and the Army announced Monday that they had established a set of non-binding principles as the service moves forward with contentious plans for renewing ...

Storytelling remains as fundamental to public relations as creativity is to advertising. It’s the beating heart of our ...

What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? How could their PR programs be improved? Brand and reputation management is ...

The state’s Industrial Relations Commission ordered the lift in pay on Friday, ruling that an interim 12-month increase was justified in order to attract and retain psychiatry staff specialists and ...

The Big 12 announced a $50,000 fine and public reprimand to Colorado for “inappropriate chants that occurred during Saturday’s football game against BYU.” Below is the full statement: In accordance ...

University of Birmingham experts examine the implications of ‘climate AI’ - can machine learning outperform traditional climate models?

Eleven military personnel, including a lieutenant colonel and a major, were martyred during an intelligence-based operation (IBO) in Khyber Pakhtunkhwa’s Orakzai district, the military’s media affairs ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Cierra Murry is an expert in banking, credit cards, investing, ...

The mission of the Council on Foreign Relations is to inform U.S. engagement with the world. Founded in 1921, CFR is a nonpartisan, independent national membership organization, think tank, educator, ...