BMW announced today that the Alpina trademark is now under its ownership, paving the way for a new brand in its lineup: BMW Alpina. The relationship between the two German brands has quite the storied ...

As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...

This is our first look at the future of the Alpina brand under BMW ownership. BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to regulatory pressures.

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

As part of the launch, BMW Alpina has introduced a new wordmark. Credit: Kittyfly / Shutterstock.com German luxury vehicle manufacturer BMW Group has launched BMW Alpina as a standalone, exclusive ...

With Alpina now under BMW’s wing, we take a look back at the cars that defined the brand over the past 60 years. Alpina now enters a new era under BMW’s ownership. The brand is known for balancing ...

If you wanted the ultimate tuned BMW with a factory warranty, there was one source you truly lusted over: Alpina. Started in 1965 by Burkard Bovensiepen, it grew to become one of the few tuners that ...

Alpina, the German tuning firm known exclusively for upgrading BMW models with factory-backed support and a purveyor of some of the coolest Bavarian models to ever roam asphalt, is now legitimately a ...

The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...

What better time for a new beginning than the start of the year? The new brand will be known as BMW Alpina. Along with announcing its name, its parent company also unveiled its logo, which is said to ...

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