Snapchat is making its once paid Imagine Lens feature free which lets you create AI filters for Snaps free for everyone.

The Imagine Lens lets users transform their Snaps or create entirely new images by simply entering a text prompt.

At a time when cyberbullying and unhealthy messaging are running rampant online, social networking sites are grappling with how to address it. The latest social app to take a stab at helping users ...

At Lens Fest 2025, Snapchat revealed a sweeping set of updates for creators to build, monetize, and share augmented reality ...

Snap released a developer tool that lets brands and publishers share web content to its Snapchat image-messaging app. Creative Kit for Web extends functions that previously were only available for ...

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

On Oct. 5, 2021, Snopes came across social media posts like the one displayed below questioning if, or why, Snapchat was trying to encourage people to run for political office. The posts' underlying ...

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential ...

On the anniversary of the Voting Rights Act, Snapchat announced Thursday it would be releasing new tools to help its users register to vote, learn about voting and make a plan to vote. The features ...